Groove Town is a music festival designed to recapture the 70s and its rock scene. I was inspired by all the colours and patterns typical of the era and all the groovy typefaces used.

I started off by creating a moodboard:

Then it was time to make a logo. I decided to use the first letter of the title "G" and make it look like a record being played on a turntable.

The final:

Then I tested out a couple of different fonts. I found they were a bit too much.

I finally went with Alba Matter Regular:

My poster also evolved quite a bit. It was made in combination with Illustrator and Photoshop.

In the end, I really wanted to give the poster a worn out look. I used colours that were typical of the era and anywhere there was white, I made sure to give it a more yellow aged tint. I also gave the ink a worn out look as well.